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Appearances · Less obvious

Corporate speaking and after-dinners

The same craft, a different room: boards, conferences, and people who have a budget line for speakers.

Companies pay for talks about storytelling, creativity, communication, or whatever your book can be stretched to cover without snapping. After-dinner speaking is older than the literary festival and often better paid. You need a tight forty minutes, a clean point, and the willingness to be the entertainment. The book is your calling card; the invoice is for the hour.

Typical pay
From a few hundred for a local business breakfast to several thousand for a conference keynote. After-dinner fees, for people who can actually hold a room, sit well above most festival cheques.
Ceiling
Uncapped
Speed
First money in months
Effort
A real extra job
Needs
Needs a name

How it works

  1. 01

    A speaker bureau, or a direct enquiry, books you for a slot with a brief: topic, length, audience, travel.

  2. 02

    You deliver a talk that was not your festival talk with the jokes swapped. Or, if you are clever, it was, and nobody minds.

  3. 03

    You invoice, often via the bureau, who will take a commission.

How to start

  1. 01

    Write down, in one sentence, what a room of non-readers would hire you to tell them. If you cannot, this is not your stream yet.

  2. 02

    A short showreel or a crisp one-pager does more than a literary CV.

  3. 03

    Start with chambers of commerce, alumni dinners, and conferences in the world your non-fiction already addresses.

Watch out

  1. 01

    Bureaux take 20–30%. Direct clients are nicer on the margin and harder to find.

  2. 02

    A 'we might buy a thousand copies' promise is not a fee. Get the fee.

  3. 03

    Do not agree to a panel instead of a keynote if the keynote was what you quoted for.

Stewart’s note
Businesses have budgets. Festivals have volunteers. I am fond of both, but only one of them regularly pays in four figures for an hour of the same voice I use in a bookshop. If your work has a point that survives contact with people who do not read reviews, this door is open.

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