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Self-publishing · Less obvious

Kindle Unlimited and subscription reading

Paid by the page-read rather than the purchase — a library card with a royalty pool.

Subscription platforms pay authors from a monthly pot, according to how many pages of their books were read. For some genres this is the majority of digital income. For others it is a way to give the book away. Exclusivity is usually the price of admission to the largest pool. That price is worth calculating, not assuming.

Typical pay
A fraction of a cent per page read, from a pool that Amazon (and rivals) reset. A well-read series in the right genre can out-earn purchases; a literary one-off often will not.
Ceiling
Uncapped
Speed
First money in weeks
Effort
A real extra job
Needs
No book required

How it works

  1. 01

    You enrol a digital title in a subscription programme, usually in exchange for digital exclusivity during the term.

  2. 02

    Readers borrow rather than buy. You are paid from a pool based on pages read, not on the cover price.

  3. 03

    You can un-enrol at the end of each term and sell the title wide instead.

How to start

  1. 01

    Look at the top of your genre in the programme, not at publishing-industry Twitter. The data is on the bestseller lists.

  2. 02

    Series, a regular release schedule, and a clean first chapter do better than a standalone masterpiece.

  3. 03

    Track reads against what you would have made on 70% purchase royalties. Decide with a spreadsheet, not a philosophy.

Watch out

  1. 01

    Exclusivity means your ebook is absent from every other shop, library programme, and subscription service.

  2. 02

    Page-read rates move. Do not build a mortgage on last year's pot.

  3. 03

    Stuffing a book with extra pages to game the pot is how accounts get closed.

Stewart’s note
A subscription page-read is a strange way to be paid for sentences, but it is not stranger than PLR. Both are 'someone read it, here is a share of a pot'. The writers who resent this model are often writing books the model was not built for. That is information, not an insult.

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